Utani means “útil, fácil y bonito" in Spanish, which means “useful, easy and beautiful". These are, in order, three values that govern all of our work. However, something is still missing.
In each phase of our process, we apply Kansei Engineering and Design principles in order to generate an emotional connection with users. By applying Kansei to a product that is already “useful, easy and beautiful", we are applying the varnish necessary so that our senses find the final experience, engaging, enjoyable and memorable.
This is the secret of our cuisine.
Kansei= Kan: sensation, sei: sensitivity Kansei is the instantaneous feeling and emotion that we experience when we interact with things, such as products and services. Kansei engineering, developed in the 70's by Professor Mitsuo Nagamachi (Hiroshima University), is simply a methodology for ensuring your product or service evokes desirable emotional responses. The process allows you to model customer’s instantaneous feelings and emotions and subsequently translate them into design parameters.