Our communication roots



10 years experience in digital interactive communication.

"For us, it has always been essential to connect emotionally with users and establish an interactive dialogue with real meaning." This deep seated value has been one of the key success factors at HerraizSoto & Co., one of the most internationally awarded advertising creative boutiques in the world, founded by Angel Herraiz, also one of founders of Utani.

"At HerraizSoto & Co., we realized we had to listen and learn what was important to the user, before proposing an interactive experience. To connect, one has be able to see the world through the user’s perspective."

Together with Carles Sanz at HerraizSoto & Co., another Utani founder, Angel developed a unique way of creating or “cooking” digital experiences for brands such as BMW, IKEA, CAMPER, NINTENDO, etc.